Make what count? What a crap headline. Make “it” count.
Here’s the point: lots of sites still have words on them that don’t mean anything. Kill your welcome statement already.
Every word counts.
People don’t scan anymore, they glance.
Get rid of as many words as possible. You’ll be glad. Just ask the people you build stuff for.
If you want to another POV Google: writing for the web—which I actually refer to now as writing for the screen but that’s a separate topic.