Write for the screen

Writing on a windowAttention spans are pretty short these days. Getting people to read – and absorb – almost anything is damn near impossible. And it happens on a screen more than on paper (generally speaking).

If you ever took a class called Writing for the Web, it’s gotta be reconsidered. We have to be Writing for the Screen. People are also scanning less. Conventional thinking has been that people scan content as opposed to reading it.

Users (ahem, humans) are now glancing more so we have to be thinking about keeping up with our ever-increasing ADD world when it comes to content and screens and people.

A handful of thoughts…

Focus: have an objective, know it, live it, don’t stray.

Less: it is necessary. Period.

Fewer words: eliminate redundancies.

Simplify: sentences, words, syllables, etc.

Chunk: hit enter, break up your text. Add space.

Hierarchy: headings, subheads – carefully – to create visuals using text.

Read: before you click or tap to send, post, etc., read it. Bigger stuff, proofreader.

Check: spell check – always – in email too. Turn it on as a default.