If you’re a marketer, you’re working harder than ever to capture and retain customers. Do yourself and your company a favor. Let your customers easily unsubscribe from your marketing emails. The doesn’t only apply to the unsubscription process or page you may have in place.
The most important part is to stop the messages from getting to your customers inbox as quickly as possible once they’ve asked you to do so.
It’s possible you use a third party to manage your email marketing processes so there may be some lag in updating databases. That’s ok. Most folks are somewhat patient. They will understand if your unsubscribe page says they may have to wait a couple of days for the change to be put into place.
If this is the case, you have to follow through with that promise. If you don’t, you run several risks. Here are a few:
- Losing the customer. They may boycott your stores and online services completely.
- Having the user – when they continue to receive your messages after they’ve unsubscribed – flag your email as spam. You don’t want to get blacklisted.
- Kicking off a flurry of negativity in social media and elsewhere.
Bad experiences are things customers share with one an other more readily than positive experiences. You don’t want this kind of marketing tactic to erode the brand you worked hard to create and maintain.
This type of disregard for user requests and preferences does have a negative impact, even if it is one the customer registers at a subconscious level.
Don’t wait to face this type of issue. Stay true to the promises you make or you may find retaining your customer base more challenging than ever. Do everything possible to elevate your brand which includes responding to customers as their needs change.