Down the rabbit hole

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Poster found in Santorini, Greece.

Ever find yourself looking for something online only to end up somewhere you didn’t expect to be? Of course. It happens all the time.

  • The unfortunate: sometimes we never accomplish what we set out to do.
  • The interesting: we may stumble upon entertaining or intriguing things we probably wouldn’t have encountered before.

For those of us who create digital experiences, we have to make sure we’re not creating rabbit holes. Remember the task you want people to complete or the message you need to convey. Don’t send users off in a bunch of unnecessary directions. Add and craft content mindfully. Don’t forget to avoid common mistakes in the design process.

Reminds me of a line from the movie The Birdcage: Don’t add! Just subtract!

Stay focused. Keep people out of the rabbit hole and they’ll think more highly of your brand.